Not everyone wants fame and glory, but spreading your name as a graphic designer does have many benefits.
Your work will reach new audiences from all over the world and you’ll make money in the process. Spreading your name won’t happen overnight, but there are a few things you can do to speed up the process and gain a lot of recognition while helping others at the same time.
Creating a design related website
Creating a design related website is crucial is you want to be seen as a serious graphic designer. New blogs, websites, and online galleries are being created every day so it’s important to keep up. If you can launch a website showcasing your designing skills you can reach a massive audience and gain a huge following. Be sure to include a page about you and your career as a graphic designer on the site. Add a picture of yourself to the page. This will allow your viewers to put a face to the name and connect on a whole new level. You also want your site to be unique so think about how you can differentiate it from all the other design sites out there and really make it pop. Try to think about something nobody else has ever done before or something that not many people have tried. Be sure to keep in mind the time and money that it will cost to maintain your site and you should be able to make a profit with your online investment.
Get involved in online interviews
While you’re browsing other design websites you can start getting involved in online interviews. There are hundreds if not thousands of design blogs out there looking for new people to interview. Don’t wait for them to come to you. If you’re not well known already, then chances are they won’t. There are tens of thousands of designers out there so if you want those interview spots start contacting design blogs that conduct interviews and introduce yourself. Send them a link to your portfolio and “about me” page so that they can realize why they should interview you. Remember that the key to a successful interview is honesty. Think about how you can help other designers and spread your knowledge with every new question that you are asked and give your answers from the heart. The more interviews you take part in, the more you will be known across the web. Occasionally, when one blog sees that another blog has interviewed you, they will follow and you can get your name out there even faster.
Get featured in magazines
Getting featured in magazines may be harder than getting featured in online blogs, but it can have many benefits. Don’t be shy. Pitch yourself to design magazines and let them know why you would make a great subject for their newest interview. People tend to take printed materials much more seriously than websites and magazines are a huge part of the growing design community. They appeal to designers of all skill levels and if your story and portfolio is interesting, you will spread your name like wildfire.
Write an eBook
Writing an eBook is something that any graphic designer can do to gain exposure. Designers are constantly browsing the web for new tips so why not give them what they want in eBook form? Free eBooks can go viral very quickly because they provide useful information without the price tag. If you make sure your name is all over the eBook, then chances are that your readers will look you up and be there waiting for the next one to arrive. It will do wonders for your personal branding efforts and depending on the file host you use to upload your eBooks, you could make some money in the process. Be sure to create an opt-in email list to give away your free eBook so that you can build up a gigantic email list and keep in touch with your fans. This way, when you release something new you can send a newsletter out to your subscribers, letting them know about it.
Publish an actual book
Publishing an actual book can be harder than getting an eBook out there, but it has so many benefits and it can truly work wonders when it comes to getting your name out there. You can write books on the topics of design trends, your studio’s work, tutorials, design resources and so much more. The possibilities are endless. It might be difficult to get published by a larger publishing company, but you can always look up self publishing and get your book out there right away.