When you are forming a marketing strategy for your brand, it is important to consider the advantages of creating a robust and attractive brand identity design. Brand identity design is the way a business presents itself to people. It includes everything about the company such as the brand name, logo, website design, tone, typeface, product packaging, and tagline. When you are thinking about forming a brand identity design for your business, think of something that suits your brand. Always think from a potential customer’s point of view.
A strong brand identity can increase sales by enhancing your brand’s image. To use your brand identity for increasing your sales and promoting your business, we have come up with some easy tricks to follow:
1. Identify your target audience
The first step to increasing your sales using a unique and strong brand identity design is by identifying your target audience. When you know which class of people you are targeting, you’ll be able to develop a great brand identity that attracts them.
Your target audience will comprise of different groups such as males, females, children, or only one or two of them. Depending on the profession, location, class, and other social aspects, you’ll need to determine which type of audience you’re going to target.
Once you have determined your target audience, you’ll form a brand identity that delivers the message of your product or service to them. A great brand identity comprises of different things such as logo, symbols, web design, product packaging, and more that are suitable for your target audience. For example, if your brand is for children, you’ll need to focus on developing an identity design that attracts children.
Make sure that your brand identity doesn’t use a repetitive symbol or logo and is unique from other brands. A great brand identity makes it easier for people to remember and recognize you. Most successful companies have also increased their sales by forming a strong brand identity.
2. Use social media to improve your brand identity design
Social media has become one of the most important platforms for increasing sales. If you have a strong and unique brand identity design on social media, you can increase your sales to a large extent. Networks like Facebook, Instagram, Twitter, and Snapchat offer companies significant opportunities to expand their businesses and increase their sales.
According to the latest survey, Starbucks has the best brand identity on social media. The other important brands are Chanel, Urban Outfitters, and Friskies. Coca-Cola has the largest fan following on Facebook, and Nike has the largest number of followers on Instagram. These brands use an effective marketing strategy to promote and maintain their identity on social media.
To follow the footsteps of these successful companies, you must plan effectively and find ways to promote your brand identity design. Social media provides big opportunities to promote a brand and build a large audience. For this purpose, you’ll need to appoint a social media marketing manager who keeps your business’s pages and accounts updated. The manager should be well trained in promoting the brand on social media platforms and responding to customers promptly. Your brand identity can help you a lot in increasing the sales through social media because it will deliver your message to the people.
3. Develop a strategy that adapts to change
Customers perceive a brand’s identity design as a guarantee of its quality and performance. Therefore, you need to form a strategy that keeps your brand identity consistent and adapts to change. For this purpose, you’ll have to keep your brand identity in such a position that it can easily adapt to changes and progression and keep up with the evolving branding and marketing scheme.
Your brand’s identity design should be unique and different from other brands regarding typography, selection of colors, and imagery. Furthermore, it should act as a visual identity for your brand so that your customers understand its purpose and use. Your aim should be to develop a good relationship with your customers through your brand identity so that your business becomes successful and your sales increase to a high level. To do this, you’ll have to maintain a great brand identity that can communicate your message to your customers.
4. Change perceptions to hook customers
Most business owners think that there’s nothing in a name, but in fact, it is an opportunity to increase the sales and revenues. Another trick that you can play to attract customers and increase sales is to change the perceptions of your brand. The idea is to modify the brand identity in such a way that it doesn’t lose its real perception and, at the same time, attracts new customers. For example, if you have a children’s clothing brand and you want to expand your business to sell women’s apparel too, you can think of an identity design that tells people that you’re introducing a new line.
5. Take ideas from companies with a great brand identity design
Our last trick to increase sales with a great brand identity design is by learning from successful companies. We understand that you have a unique business and every company tries to take its brand identity to the next level, but by learning from the methodologies of bigger and more successful brands, you’ll be able to get ideas.
For example, Colgate builds and maintain a strong brand identity by creating trust, hope, and belief among people. Similarly, other big brands such as Coca-Cola, Adidas, Nike, Apple, Google, McDonald’s, Microsoft, and Starbucks have a strong brand identity design that makes them unique and delivers a message to their customers. These companies also started from the scratch and they were once like your company. Adopting a good marketing strategy and creating a great brand identity design helped them increase sales and become successful in this competitive era.