You are reading this article because you already have a business. Small business is a business that has customers mostly around their friends and peers. Profit from being a small business may not be high and therefore, your goal should be to take your business to the next level as soon as you are a stable company.
In this article, we are going to look at five different strategies to attract more customers for your existing business.
Understand Your Clients
This is the most basic thing that you can do and it doesn’t take a lot to get things started. Always try to understand your customers. Not only customers, you should also try to understand the businesses around you and also your strengths and weaknesses when compared to them.
A customer is such a focal point for your business that there is no way that you can ignore the power of them. On the other hand it is also important to make sure that you are looking at your business from a realistic point of view.
Besides, it is very important that you know about the strengths and weaknesses of your business. You should make use of your strengths and overcome your weaknesses.
Build Your Network
A business is nothing but a network of people who work together and trying to create something valuable for the customers. As a business owner you have to make sure that you have good networking ability. Always make sure that you are being very focused about the Peers, Associates and the clients of your business.
Always start by knocking at people that you already know. Try to talk to them about your business and try to make them interested about your business. Remember that it is tough to get the first few clients to be interested about your business but once you get things started, referral will start to follow.
When you are creating your network always make sure that the network has been created within the target friend zone of yours. If your target customer base is young but you are working with the old people, it is not going to benefit your business.
Also, if you are operating a business in the fashion industry then there is no reason that why you would operate or try to network with people who are from the telecommunication industry.
Do a small survey to figure out who are the people that can be targeted for your business. Whether you agree or not, you will always have people who are interested in your business. They could be either your direct friends or second tier friends.
Try to take help from people who have been successful in building networks as they can always guide you to the right path.
Provide “Free” Products
Think of you as the customer of your business for a second. Try to understand what motivates your customer to buy something from your business. Offering something free has always been a great tactic to get attention and growth for a business. That is why free gifts are like Magic.
Especially, when you are in the initial phase of starting or running a business, there may be a lot of days where you won’t get the desired amount of sales or customers. In these phases, free stuff will always come in handy.
When you offered something free to your customer base it tells the audience about the brand voice. Customers will easily know how your products and services are and they will also understand whether they are interested about your product or service. Do not think of your business as a one time opportunity to get rich. Always think of your business as a long term goal to go ahead and succeed.
Increase Web Presence
Digital presence is more important than ever it was before. Companies who do not appear digitally to their customers are losing a lot of potential sales.
However, if you think that having a website or a Facebook page is enough then that’s not the right thing to think about. You have to make sure that you have an active website and an active digital presence which is helping you to get more traffic, more leads, and more opportunities for your business.
If you have a small business, you should take the opportunity of digital marketing a lot more than a traditional business. Create a good content strategy and try to do SEO so that you can rank high for your keyword in search engines.
People With Incentives
Getting new customer is definitely tough but retaining customers is even tougher. There are so many options for customers these days to go for that it is tough to make sure that a customer stays with you for a long period of time.
Simply ask yourself this question that why should customers come back to your business instead of going to your competitor. You should have enough reason to make sure that they are not moving to your competitor. Always try to offer incentives to your customers so that they stay. You do not have to always go for discount or free goodies. Try to be creative in the process.
At the end of the day, customer will only stay with you if he or she thinks that you are delivering more than what you have promised to him or her in the first place.