Before we get into the details you should understand what ready made logo is or what we actually mean when we talk about them. It is exactly what the name says of it.
Ready made logo is a logo that has already been built and kept in a shelf for customers to buy.
Ready-made Logos and Template Logos
Many people think that ready made logos and template logos are exactly the same thing where in reality they are very different from each other.
In fact, ready made logos are basically logos that designers create while they were working on different themes so that they can practice and develop their skills. Also, it is very common for a designer to create things out of his or her own interest without any intention to sell and that is also how ready-made logos are created.
Basically, the whole idea of buying a ready logo is so that people can easily start building their brand identity without much trouble. However, buying a regular logo will have both positives and negatives. Let us talk about the positive aspects about buying already logo first.
When you are buying a ready made logo you are obviously saving a ton of time. Also, and you’re buying a regular logo, you do not have to worry about the communication between you and the designer as the logo is already made. It is a very quick process to go for a ready-made logo and the process is also super easy. You can easily get your logo and start organizing your brand identity within 5 minutes if you are going for a ready logo.
If you are someone or if you have a company that is limited with the budget, going for a ready-made logo is definitely a good idea because it is going to save you a lot of money. Sometimes we often try out new website, features & strategies. It is not wise to build a new logo for everything because we do not know how many of these projects are going to be successful and how many will turn into failure. Therefore, going for a ready logo is definitely a good idea here. Also, there is another aspect of liking something at the first sight. If you see a logo and like it from the beginning, you will definitely enjoy working with that doesn’t matter whether it is a premade logo or a new one.
No Communication Gap
Creating a logo is not an easy task as it requires lots of communication between you and your designer. As most of the communication takes place on Internet, the champ is really high that you will not be able to express your true feelings to the designer and vice versa. When you are going for a ready made logo you do not have to worry about this because the Logo has already been made. That is probably the biggest benefit that you are going to have while buying a readymade logo.
Now, let’s talk about the negative that you might have to face when you are going for ready-made logo.
The first problem that you might face is making the wrong choice. Not every seller is ethically sound and there are a lot of sellers out there who still the same logo with little variations two different customers. Obviously this is against the ethics but they are not ready to hear about that anyways.
If you have to buy readymade logo, make sure that you are buying it from a trusted seller. It is always better to talk to the seller before taking any Purchase Decision because the conversation will give you a vibe of how the seller actually is in real life.
Another week that you might have to face when you are buying a readymade logo is going with the same template that every other client is getting. Once a design service gets a bit popular, the service Honours try to test the boundary by providing different logos on the same template with different colours and obviously different text. As you are not connected with the other clients who are buying logo, it is almost impossible to figure out the problem.
Another very common that you might have to face is the risk of copied design. Sometimes, the designers do not want to be creative and they just deliver something that they have seen around. This might give you trouble later on when you already have a big brand because it will be tough for you to change the logo at that point.
One great problem – design customization. There is only a few options for you to ask for changes when it is a ready made logo because the format is fixed. You might ask the designer to change the colour of the text but that’s pretty much all they can do when it is a premade logo.
If you really want to be careful and unique with your logo and design of the company, make sure that you are hiring a branding professional who is well experienced to tell you what to do and more importantly what not to do.
If you are in no position to hire a professional branding expert at this point of your business, unless you have found a great ready made logo provider, the best strategy would be to wait because waiting is a lot better than ruining the brand value of your company with bad design.